What is UX and UI design?
UX / UI design is the creation of an interface with which users interact directly. This is the first impression that visitors form about the company.
UI design is the process of designing the visual elements and interactive aspects of a digital product, such as websites or apps. It includes the look and feel, colors, typography, and layout. UI designers aim to create an aesthetically pleasing and cohesive interface that aligns with the brand’s identity. While an attractive design is important, it must not distract users from achieving their goals.
UX design is about shaping the overall experience users have when interacting with the product. UX designers focus on usability, structure, and functionality, ensuring that the user journey is smooth, intuitive, and efficient. This involves researching user behavior, defining user flows, and optimizing the design to meet both user needs and business goals.
Why is good design so important?